TIME profiled ZEMBA’s nomination as a 2026 Earthshot Prize finalist, with ZEMBA’s founder Ingrid Irigoyen speaking with Senior Correspondent Justin Worland about what it takes to tip a hard-to-abate sector toward clean fuels.
This year’s Earthshot finalists embody the idea of “positive tipping points,” the moment when a solution becomes self-reinforcing and scales on its own momentum. The article highlights initiatives working to bring proven technologies to scale, including ZEMBA’s work coordinating demand for low-carbon shipping fuel among cargo owners who want cleaner freight but cannot move the market alone.
“Once those markets are spinning, we will fade into the mist.”
— Ingrid Irigoyen
ZEMBA is a finalist in the Revive Our Oceans category. Winners will be announced at the 2026 Earthshot Prize Awards Night in Mumbai, India, in November.
